In technical terms, Shopify is a subscription-based software-as-a-service (SaaS) sales platform.
Shopify offers a user-friendly interface that simplifies the process of setting up an online store. Shopify works by centralizing your product data, customers and operational tasks in one system that connects to all of your sales channels seamlessly. Once the essentials are in place, Shopify makes it easy to explore and expand into new product lines and sales channels.
Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat.
Key aspects and features of the Shopify platform
- Store Setup and Customization
- Product Management
- Secure Shopping Cart
- SEO and Marketing Tools
- Security and Hosting
Shopify is a cloud-based software. That means that you can set up a functioning website with web hosting, your own domain name, an inventory management system, and shipping functionalities all through Shopify.
Shopify APIs
Shopify offers a suite of APIs that allow developers to extend the platform’s built-in features. These APIs allow app developers to read and write app user data, interoperate with other systems and platforms, and add new functionality to Shopify.
ShopifyQL Query
The ShopifyQL API enables you to write analytical queries to find insights in merchants' store data.